Michael Tonello in an undated photo. Tonello has written a book about the five years he spend buying and re-selling Hermes elusive Birkin handbags, concluding that the much talked about waiting list for the iconic bag is just a fantastic marketing ploy.
“I would go into a store with a list in my Hermes Ulysse notebook and pile up scarves, shawls, bracelets, worth about $2,000. This made me seem a regular Hermes client,Once I had that pile ready to buy at the last moment I’d ask for a Birkin and they would usually produce one of the back room.. — and you tell me there is a waiting list?”
This is so funny and Interesting but makes complete sense, the whole allure of high fashion is that its so expensive, so unreachable and sooo hard to get. Its the reason girls save their money and buy one good pair of Balenciaga boots at Barneys a year, instead of 4 Steve Maddens, b/c they know that its unlikely that her friends will don the same pair. Hermes took advantage, and produced this faux waiting list to hunt women that truly believe that they are that one specail girl, with that one special birkin. clikclik for link.
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